» by Ajaero Tony Martins October 28th, 2009 at 12:28 am » Comments (0)

"If the customer says they are not interested, it means you are not interesting." - Jeffrey Citomer There is so much to learn about communicating effectively with people than you can ...more »

» by Ajaero Tony Martins October 25th, 2009 at 12:00 am » Comments (0)

[simpleAdPlacement]"Business? It is quite simple. It is other people's money" - Alexander Dumas. One situation that gives entrepreneurs sleepless nights seems to be the issue of raising funds for their business. ...more »

» by Ajaero Tony Martins October 22nd, 2009 at 12:00 am » Comments (0)

[simpleAdPlacement] If you visit a construction site or a chemical plant, you might see some warning signs. These signs are called red flags and they alert you of impending danger. Just ...more »

» by Ajaero Tony Martins October 21st, 2009 at 3:46 am » Comments (0)

[simpleAdPlacement] What has global marketing got to do with a small business owner? I don’t intend going global, why do I need to study global branding? What has global marketing and ...more »

» by Ajaero Tony Martins October 21st, 2009 at 2:37 am » Comments (0)

[simpleAdPlacement] Have you ever pondered about the magic words used by copywriting gurus that make absolutely no one able to resist their offer no matter the price? If I decide to ...more »

» by Ajaero Tony Martins October 21st, 2009 at 2:36 am » Comments (0)

[simpleAdPlacement] What has influencing customer’s psychology got to do building a building? Well, you will find out further down this article.                 “Stop talking about your products and services. People don’t care ...more »

» by Ajaero Tony Martins October 21st, 2009 at 2:34 am » Comments (0)

[simpleAdPlacement] Marketing campaigns can never stand the test of time if they are boring. More than three thousand marketing messages are sent out to customers on daily basis and the advent ...more »

» by Ajaero Tony Martins October 21st, 2009 at 2:33 am » Comments (0)

[simpleAdPlacement] How much should a small business owner spend on marketing? How do I position my small business against giant competitors using my lean budget? How do I create a successful ...more »

» by Ajaero Tony Martins October 21st, 2009 at 2:31 am » Comments (0)

This is probably the most popular but under utilized marketing strategy. Although it is being used by most businesses today, it can still do a lot of magic when applied ...more »

» by Ajaero Tony Martins October 18th, 2009 at 12:00 am » Comments Off

[simpleAdPlacement] "A man that is prepared has half won the battle" - Sydney M. Bremer. In the previous article, I stressed the importance of conducting feasibility study on your business idea before ...more »