Once in a while in business, there arises a need to appreciate someone; and that person may be an employee, customer, client, supplier, partner, etc. But most entrepreneurs and business owners don’t know how to go about saying thank you because buying a business corporate gift can be an overwhelming task. People give gifts in business to secure business ties, connect with clients and send a message of thanks.
But buying and sending a business person a gift can send a wrong impression; and destroy your standing relationship with such a person or company, so great care must be taken when buying corporate gifts. Without wasting your time, below are eight notable tips to know when buying business corporate gifts.
8 Notable Tips to Know When Buying Business Corporate Gifts
Research and understand the company’s policy
Some companies forbid gift giving or receiving; some have dollar limits on the gift item; while other don’t have limit at all. Therefore, it’s advisable you check this detail before you buy a corporate gift so that you will know how much to spend on the gift item; as you wouldn’t like to have your gift being rejected.
Your gift should make an impression
First impression lasts, you should never forget this. Secondly, packaging is important as it has the power to give a first impression to the recipient. A good packaging will send a message to the recipient that you hold him/her in high esteem. A poor packaging on the other hand will leave the recipient with a feeling of unimportance. So regardless of the price of the gift you are buying, it’s advisable that you package the gift appropriately.
Keep things simple and send a handwritten card
Handwritten cards are appreciated by all in the corporate world. Secondly, it is easier and cheaper to buy a Hallmark card and put your signature on it together with your gift, but it will surely leave a lasting impression on the recipient. Buying and sending a handwritten card will also give you the opportunity to write a personalized message on the card to the recipient; and this will give the recipient a personal touch.
Deliver the gift personally
If your gift is not bulky or require more than one person to carry, then take it upon yourself to personally deliver the gift to the intended party. This will create a strong and lasting impression of you; because people tend to appreciate personal efforts.
Notable Tips to Know When Buying Business Corporate Gifts
Understand cultural differences
For Germans, red roses signify romantic intent. For Chinese, a white gift wrapping can be a sign of death. For Japanese, a gift in sets of 4 means death. These are some of the cultural differences or you can say symbolism that you need to bear in mind when sending a corporate gift to someone of another culture. You may have a good intentions but it is safer to respect who their personality and belief.
Try to find out what your recipient likes
Deciding what type of corporate gift to buy can be very challenging and is often risky. Sometimes, if you have no idea about what the recipient likes, you can end up sending the wrong kind of gift. This will ruin your intentions as well as your corporate image. To lessen this difficulty and reduce the risk, you should research about the person you are sending the gift to. Try to find out what he or her wants, hobbies, interest, etc. if getting information about the person proves difficult, you can make a call and ask him such information.
Buy quality corporate gifts
The type of corporate gifts you give out often reflect your company’s image. Building up a reputation and good image is a tedious task, so do not ruin it by giving gifts of low quality. Choose a corporate gift that is of high quality but don’t break the bank for it.
Check the IRS deductions
The IRS Publication 463 is something you should know of since business gifts in America are tax deductible (as much as $25/person in a tax year). This excludes shipping the gift and packaging. Other rules may apply to other types of business structure.
As a final note, I hope you find these tips helpful. So when next you are buying business corporate gifts; it shouldn’t pose a problem for you.