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How to Improve Sales Performance

How do you improve sales performance in your business? What techniques, strategies or methods work best to improve sales performance? What are the best ways to motivate yourself or your sales team to success? I advice you read on to find the answers you seek.

If you go to any corporate organization, business or competitive field, you will discover that the sales professionals always struggle with ever-increasing sales goals and standards but having little guidance on how to achieve or actualize them. Sadly, their managers will regularly leave it up to them on how to improve sales.

Now you must never take your sales performance or the sales performance of your team for granted because your business income or revenue is dependent of the effort of the sales team. So without wasting your time, below are few easy steps that will help you improve your sales performance.

How to Improve Sales Performance

1.   Establish yourself as an authority in your field

To be the best in your field, to be a high sales performer, you must try and learn everything concerning your products and services along with those of competitors. Study the materials in your industry for 30 to 60 minutes a day and make distinct between features and benefits of your products versus those of your competitors’. If you can speak to your prospects with a wide grasp of what value you can provide to them, including what is going on in your industry, they will always look up to you as an authority, and not just as a sales personnel.

2. Be confident enough

When in the process of selling, always speak with confidence, integrity and honesty. If your product truly does what it is talking about, then you can proudly share the benefits and this will come across to your clients. The client will surely pick up on your sincerity, even on a subliminal level. This also will raise your status as one who is honest and can be trusted.

3. Pay attention to what the client is saying

People always make the mistake of trying to interrupt when the client is talking. When you interrupt someone talking, he or she may feel reluctant to further with the speech. It is very important to permit the person to talk even if he or she is rambling because by doing so, he or she will in time reveal the most important wants and needs which you can match with your products and services. Also, as the client talks more, he becomes comfortable with you.

4. Learn body language and get it integrated in your sales process

Most of the communications are nonverbal but rather involves body language. Get notice of things like a client folding arms, which could mean he is uncomfortable with you or do not believe you. Always make sure that you leave your arms at your sides to communicate effectively to the client. Also, shift your weight front to the balls of your feet when listening to a client. Since this communicates actively to the clients that you are really listening to him or her. Good body language improves communication, which will enhance your ability to make sales.

5. Protect your time

You cannot sell if you are not spending time with your customers. Good managers practice good time management habits and they enable their sales teams in making good use of their time by eliminating demands on their time that do not assist to drive revenue directly. With clear aligned goals, every activity can be fast evaluated. Activities that do not support these goals can be eliminated or updated to get them into alignment.

In conclusion, you should always make a good impression by dressing up properly and represent yourself well. Human beings are challenged to form an opinion of you in the first 30 seconds. Strive for the possible ways to appear accessible and at ease.

Always go along with a toothbrush, mouthwash, and breathe mints with you when making your sales calls. If you have lunch before stopping to speak to a client and you do not want to have the smell of garlic or steak sauce on your breath; as the client can form a negative opinion of you right away and it would hurt your ability to make your sales. Always brush your teeth, use mouthwash, and put up a few breath mints.

Written by Ezirim Promise

Ezirim Promise is a budding Real Estate Entrepreneur and a member of the Research Team at He also oversee the Technical Operations at Firefly Technologies. © 2009 - 2014. All Rights Reserved | See Privacy Policy and Terms and Conditions.