A press release is a very useful form of communication. Therefore, it’s highly recommended that companies should utilize the best methods on how to write press releases in order to effectively communicate with the public. Do you want to learn how to write a press release that attracts public attention? Then read on.
Now what is a press release?
A press release is a material written for the purpose of disseminating valuable information to the public. A good press release has key elements in it and most corporate entities use it for public relation purposes. Typically, feature news is released to the public with the aim of provoking the attention of the media. Firms need this if they want to be talked about and if they want the news to be published in more platforms. Press releases can contain a range of news that can include promotions, awards, accomplishments and financial data.
It’s important that you learn how to write press releases as this will allow you to communicate essential news to stakeholders. A good press release will more often than not, elicit a positive feedback.
How to Write a Press Release that Attracts Public Attention
Publish truthful information
When constructing a press release, you should include only news that is of value to the firm and the public. Make sure that what you decide to disseminate to the public is something that is true and of good use to those on the receiving end. You would not want to publicize news that is false because this can greatly affect your company’s reputation.
Craft a catchy headline
A good press release contains a headline that is concise but catchy. You have to take into consideration that thousands of press releases are being published in a day. Newsrooms and reporters are being bombarded with endless statement from different companies. The headline will establish the interest or otherwise of those you want to read your news. Make sure that you put them in bold letters and include a subheading below that will contain further explanation of your headline.
Your first paragraph should hold the reader’s attention
With all the news that the media receives every day, you should assume that these people would not have all day to read your article. Usually it only takes a few seconds for them to scan the statement, and in those precious seconds, they can already tell if the statement is newsworthy or not. This is why the first paragraph is the most crucial part in the body of your press release. Try to include most, if not all, of what you have to say in the first lines of your press release. Make it sound interesting and be sure the message is powerful enough to catch the attention of the reader.
Share your information concisely in the second paragraph
The second paragraph should contain the reasons why the news is important to you and to the public. Make sure to make it concise and try to get your point across with the fewest words possible. Your words in this part should be able to move the reader to find out more about the story and write about it.
Insert your company’s logo and details
Be sure to include your company logo in the press release. If the company is well known, then most probably the readers will not hesitate to take time to read your press release once they recognize the logo. If not, the logo will at least facilitate familiarity of your company. Also include contact details of the company so that if ever the readers want to take on the news from your company, then they can immediately contact you.
Scan your press release for grammatical errors
Check your grammar. Of all things, one mistake you must avoid is to publish press release that contains a lot of grammatical errors. A well-constructed, grammatically sound press release will create a positive impression from the press. The internet is teeming with examples of previously constructed press releases. You can take a look at them to learn the structure of a good press release.
In conclusion, these guidelines on how to write press release are detailed and should be strictly followed. Communication of useful information is crucial for any agency. A firm does not function by its internal environment alone. It thrives by establishing rapport with external users- and one of the best ways to do so is by issuing a good press release.