Business branding is never an easy thing to do. Although it has become simpler because of the internet, you still need to work very hard if you want to see any results. It is also very time-consuming, not to mention the fact that it should be an ongoing process. You can’t say that you’ll do business branding today, then take the day off tomorrow. It does not work this way. You have to keep on building your brand every single day because the moment you decide to take a rest, that’s the moment your competitors will jump in and take the lead.
Branding is also about connecting with your target audience as much as it’s about differentiating yourself from the competition. There should be balance between the two. If you focus too much on one and neglect the other, everything you do will be a waste of time and resources. Here are some tips on how you can maximize the results you get from your small business branding efforts.
1. Get the services of a branding firm
This will obviously cost you some money but it is a very effective strategy most especially if you’ve never done branding before or your business is just starting out. If you have experience in branding and you want to do the process yourself, that’s fine but you need to understand that branding can take a lot of your time. This could distract you from more important matters like developing your products and services. With that said, as long as you have the budget for it, it’s a good idea to hire the services of a branding company. Allow them to do the business branding for you so that you can direct most of your attention towards building better products and services.
2. Create a memorable tagline
Call it a unique selling proposition and you won’t be wrong. But you must not just create any tagline. You need a tagline that will clearly express what you and your business is all about. All the biggest companies in the world have their own tag lines. Nike has “Just do it.” Adidas has “Impossible is nothing.” You should also create your own. A tagline gives your business a brand identity. When a person hears or reads your tagline, they will instantly be reminded of your business.
3. Take advantage of press releases
A press release can go a long way in creating awareness about your business. Writing press releases still remain among the most effective small business branding strategies. All you really need to do is regularly issue press releases for the media. You can make use of traditional media or the online media. The general rule is that every time you have a new product or a new service, you must write a press release for it.
4. Partner with other businesses
Forging strategic alliances with other businesses is a very effective business branding technique especially if you do it online. You simply look for businesses that are related to yours and try to make deals; wherein you get to promote each other’s products and services. It’s a win-win situation so there is no reason why the businesses you talk to will turn down the deal.