With the increase of social media awareness and usage, it is important that you as a startup immediately take advantage of the different social networking websites that are available. One of the first you should set up is a Facebook fan page, also known as a brand page. Of all the different social networking websites, Facebook is definitely one of the most popular, with tens of millions of people from around the world logging onto the social networking website each and every day.
Because so many people use Facebook to stay connected, business owners have the opportunity to create pages on Facebook to connect with and update their consumers. It is easy to start interacting with consumers via Facebook without having to spend a single cent out of your own pocket, which is another excellent advantage for startups. Just make sure that you set up your Facebook fan page for optimum marketing success by tending to the elements discussed below.
How to Make the Most of Your Facebook Fan Page
When you create your Facebook business page, there are certain elements that you will need to add to make your page look more appealing and increase productivity. These include the following:
- Profile picture
- Timeline cover
- Relevant posts
- Useful apps
- “Like” relevant brands
- Encourage word-of-mouth sharing
Well, I will advice you keep reading to find out what each element will require from you.
Currently Facebook allows two images at the top of your profile page: profile and cover photos. The profile pic should be your logo as it shows up on every post you send and any time your page is shared somewhere with someone else. This profile pic should only change if your logo design changes, which hopefully will not occur for years to come.
This is the large image that spans the top of your profile. Make sure it’s relevant and high-quality. Keep it specific to your brand and consider rotating a new image in on several occasions. Just make sure to always make this image match your brand. The message may change, especially if you are running a special and want to use this space to keep the announcement front and center. But customers should still be able to recognize your brand in the design.
It’s critical that your posts on your fan page are relevant to your customers. This goes beyond just communicating an upcoming sale to your Facebook fans. Remember that Facebook users are a specific group of people with a unique set of expectations for how they want to interact with you. So put posts that are very relevant to them.
Apps are small tools that you can use to accomplish specific tasks. For example, you may want to import your blog feed from your website or automatically post your Twitter feed to your Facebook fan page. There’s an app for those tasks! Just don’t overload your page with too many apps and features as this can create a very busy looking fan page.
“Like” Relevant Brands
There are several different opportunities available to you, all of which will help you to make the most of your Facebook fan page. You can start by setting up the fan page and also searching for other pages that relate to what you have to offer. For example, your business may sell beauty products. In that case, you would want to “like” and interact with people on other fan pages for different beauty products because that is how you are able to target a specific audience. You want to target your audience, people who regularly use beauty products, so that you can get them interested in what you have to offer as well.
The pages that you like can even be listed as featured pages on your own Facebook fan page. All you would need to do is go to the Edit section on your Facebook page and then click on the Featured section so that you can choose the featured pages you want displayed on your Facebook page. Often times, if you are willing to feature certain pages, they will be willing to feature your page on their Facebook page as well.
Encourage Word-of-Mouth Sharing
Once you have a Facebook fan page set up, it is important that you encourage word of mouth from the consumers in hopes of getting them to spread the word to their friends, family members and even associates. You can encourage word of mouth by logging onto your Facebook fan page regularly, interacting with consumers by making posts and answering any questions or concerns, by asking your own questions to increase engagement, or even creating contests.
The key to a successful Facebook fan page is to be consistently engaging your customers. Keep your content relevant and encourage customers to comment and share with their friends. Facebook fan pages can help you build relationships with current customers, but the word-of-mouth discussions can win new customers as well.
About the Author: Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, an online printing company that offers services for brochures, business cards, marketing flyers, posters, postcards, custom booklets, and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.