On the 21st of April 2012; I set a challenge for myself to start a new business entirely from scratch and this challenge gave birth to “Project BareFoot.” I also decided to document every step by step process I take and that’s exactly what I am doing now. Just in case you are not aware of this challenge, I will advice go back to the article “How to start a business from scratch.” Now I know you might be wondering what I am up to. I am guessing you might want to know the reason why I am embarking on such a challenge. Well, I will tell you.
Why I am embarking on this Challenge / Case study?
To be sincere with you, I didn’t start this case study to display my bravado; neither am I in it just for the fun of it. I am an advocate of the need to have a mission or reason for everything you do; so I will take my time to tell you why I started this case study.
Why I want to start new business from scratch?
I want to inspire budding entrepreneurs
“The biggest challenge you have is to challenge your own self doubt and your laziness. It is your self doubt and your laziness that defines and limit who you are.” – Rich Dad
The first reason why I want to start a new business from scratch is to provide a source of inspiration for aspiring entrepreneurs. Most people think successful entrepreneurs are super humans; most people assume that building a business requires a certain kind of magical touch. I have met individuals with bright business ideas but they don’t know what to do about their ideas. I have also seen individuals that desire to become entrepreneurs but the task of developing business ideas, raising capital, etc seem impossible to them. The groups of people listed above are the reason I am starting a business from scratch.
I want to prove to them that building a successful business from scratch is possible. I want to prove to them that becoming a successful entrepreneur is not an extra-ordinary feat. This is why I am embarking on this challenge.
I want to challenge myself and push beyond my comfort zone
“It is easy to stay the same but it is not easy to change. Most people choose to stay the same all their lives.” – Rich Dad
One thing about becoming successful is that you tend to rest on your oars; you might become contented with running your existing business and generating passive income. As a successful entrepreneur, you will find out that you could easily pull some strings to get things you want; such as loans, credit facilities, contracts, partnerships or funds. The reason you are able to pull such strings easily is because of your established reputation and that reputation becomes your comfort zone. This is why I set this challenge.
I want to push beyond my comfort zone. I have been feeling the urge to leave my comfort zone but I don’t just get enough motivation to do it. So I decided to create this challenge and document it for the whole world to see. If I flop, the world will know. If I back down on this project, the world will know. Being fully aware that eyes are closely watching my moves and progress is enough fire to keep me on my toes.
I want to publish a book and this project will lay the foundation
I have always wanted to be an author; and I have a couple of brilliant book ideas up my sleeves but I can’t seem to get myself to write. I believe “Project BareFoot” will change that. Secondly, I have a mission to reach out to aspiring entrepreneurs all over the world; publishing a book is a good way to go about it. But rather than join the multitude of impractical books out there that talks about “how to become successful”; I want to write a different book. I want to write a book that will reflect the true adventures of an entrepreneur; i want to write a book that will reflect the exact true-life process of starting a business from scratch.
“In the world of money, business and investing, we have too many preachers.” – Rich Dad
By documenting the process and steps I took here, it will go a long way to proof to people that I am not a fly-by-night successful entrepreneur; or a one-hit entrepreneur. This case study; which will later evolve into my first book, is going to be a proof that I know what I am talking about.
“Talk is cheap. Learn to listen with your eyes. Actions do speak louder than words. Watch what a person does more than what he says.” – Robert Kiyosaki
This new business will bring me closer to my goal to become a billionaire
“It is my utmost desire to become a billionaire in my life time and also give away billions of dollars. I don’t think any paid employment on earth can help me achieve that dream. If I become a billionaire in my life time, I will just be another self made entrepreneur on the list. But if I don’t; I will die knowing I gave that dream my best shot.” – Ajaero Tony Martins
If you have been an avid reader of this business blog, then you must be aware of my billion dollar goal. In once wrote an article titled “How to become a billionaire” and in that article, I talked about my goal to become a billionaire, why I set the goal to become a billionaire and how I intend to achieve the goal.
“Nothing gives me a sense of fulfillment more than building successful businesses from scratch. Once my goal is achieved in a particular business; I exit and start another business. Building a business from scratch is where my passion lies and I am not quitting until death.” – Ajaero Tony Martins
Well, I believe this “Project BareFoot” challenge will add a feather to my cap; it will be a leverage to getting closer to my goal to become a billionaire.
As a final note, I want to restate clearly that as at the time of setting this challenge and as at the time of writing this article; I have no business idea whatsoever up my sleeves; neither do I have any laid down capital to pursue the “Project BareFoot” Challenge. I commenced this project from the scratch; and I hope to find the rest along the way. Cheers.
“There are three components to starting a business. One is the right product, two is the right people and three is the capital. The sad truth is that rarely do these three pieces come together at once; so you just have to grab one piece and get started. You will have to find the rest along the way. It may take you one, two or ten years to assemble these three pieces. But the point is: just start with what you have.” – Robert Kiyosaki