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13 Small Business Logo Design Tips for Effective Branding

For startups and small businesses, the dreams may be big; but the budget is usually smaller.  With the creative spark that entrepreneurs are known for (mostly out of necessity), creating a small business logo and brand with impact can be much easier and cost effective than you think; especially with today’s web and digital tools. To begin to formulate a successful small business logo design and branding strategy, you must first consider the important intangible aspects of their market, message and reach.

3 Small Business Logo Design Tips for Effective Branding

1.            Know Your Target Audience

This is perhaps the most important lesson when developing a brand.  If you don’t know whom you are trying to sell to, your efforts will be scattered and ineffective. This is where solid research comes in to play a vital role. Depending on your product or service, obtain information (white papers, surveys, or other data) that can point you in the right direction of which demographic represents the hottest market for your business.

2.            Understand Your Competition

Before diving head first into your branding strategy, you will need to know who and what you are up against competition-wise. In attracting customers, focusing on what makes your brand unique is always a better and far more effect strategy than bashing your brand’s nemesis. Have a basic, organic understanding of your rivals, but do not dwell on them too much.  Instead, develop your own USP (Unique Selling Proposition) that will make your business shine in the marketplace.

3.            Simple is Best

An unfettered approach to design and brand messaging is what customers want and expect from today’s savvy marketers. Choose a color scheme for your logo that is pleasing to the eye, uncomplicated (or at least graceful) and that looks professional. You can easily design your own smart-looking logo with websites like Free Logo Services. When thinking about taglines; pick one outstanding differentiator about your product or service and make it the highlight. You literally only have seconds to capture your audience’s attention, so make it count.

10 Ways to Use Your Logo and Branding Message

Once you’ve got a winning small business logo design and know your brand’s USP, it’s time to start thinking about how to market yourself effectively. Start with your website and social media presence.  Consistency is key when garnering attention. Do not post different versions of your logo or tagline in different spots. Stick with one design and keep it simple and straightforward. With social media, getting your followers to be your non-commissioned brand champions is the goal. Achieve engagement by asking questions and taking polls, encouraging fans to post appropriate brand related content, and blog, blog, blog.  The more content you create around your brand; the more buzz it stimulates among your network. Make comments on blogs you follow, Facebook pages you visit, and in other social media forums. Printed material, while not a main focus of marketing anymore, is still important when marketing your brand. Make sure you have great looking business cards, brochures, and slicks if you use them as leave-behind pieces.

With a little research and thoughtful strategy, your business can take off and start thriving using a great looking logo and brand messaging. You can accomplish both without breaking your budget or trying to learn how to do it all yourself with the amazing tools available in the new digital millennium.

For startups and small businesses, the dreams may be big; but the budget is usually smaller. With the creative spark that entrepreneurs are known for (mostly out of necessity), creating a small business logo and brand with impact can be much easier and cost effective than you think; especially with today’s web and digital tools. To begin to formulate a successful small business logo design and branding strategy, you must first consider the important intangible aspects of their market, message and reach.

        3 Small Business Logo Design Tips for Effective Branding

1. Know Your Target Audience

This is perhaps the most important lesson when developing a brand. If you don’t know whom you are trying to sell to, your efforts will be scattered and ineffective. This is where solid research comes in to play a vital role. Depending on your product or service, obtain information (white papers, surveys, or other data) that can point you in the right direction of which demographic represents the hottest market for your business.

      2. Understand Your Competition

Before diving head first into your branding strategy, you will need to know who and what you are up against competition-wise. In attracting customers, focusing on what makes your brand unique is always a better and far more effect strategy than bashing your brand’s nemesis. Have a basic, organic understanding of your rivals, but do not dwell on them too much. Instead, develop your own USP (Unique Selling Proposition) that will make your business shine in the marketplace.

        3. Simple is Best

An unfettered approach to design and brand messaging is what customers want and expect from today’s savvy marketers. Choose a color scheme for your logo that is pleasing to the eye, uncomplicated (or at least graceful) and that looks professional. You can easily design your own smart-looking logo with websites like Free Logo Services. When thinking about taglines; pick one outstanding differentiator about your product or service and make it the highlight. You literally only have seconds to capture your audience’s attention, so make it count.

     10 Ways to Use Your Logo and Branding Message

Once you’ve got a winning small business logo design and know your brand’s USP, it’s time to start thinking about how to market yourself effectively. Start with your website and social media presence. Consistency is key when garnering attention. Do not post different versions of your logo or tagline in different spots. Stick with one design and keep it simple and straightforward. With social media, getting your followers to be your non-commissioned brand champions is the goal. Achieve engagement by asking questions and taking polls, encouraging fans to post appropriate brand related content, and blog, blog, blog. The more content you create around your brand; the more buzz it stimulates among your network. Make comments on blogs you follow, Facebook pages you visit, and in other social media forums. Printed material, while not a main focus of marketing anymore, is still important when marketing your brand. Make sure you have great looking business cards, brochures, and slicks if you use them as leave-behind pieces.

With a little research and thoughtful strategy, your business can take off and start thriving using a great looking logo and brand messaging. You can accomplish both without breaking your budget or trying to learn how to do it all yourself with the amazing tools available in the new digital millennium.

Dylan Mazeika is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business and design trends, and helping small business owners with logo design.

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