The business vision statement is an often overlooked yet important key point to building a business. Just as the case of a mission statement, most small businesses operate without a business vision statement.
I will be explaining in detail the importance of a vision statement in building a business from scratch. The vision statement is the entrepreneur’s imagination of the future with respect to the business. It represents the future desire of the entrepreneur for business.
“Sight is what you see with your eyes, vision is what you see with your mind.” – Robert Kiyosaki
An entrepreneur is expected to be a visionary. They are expected to foretell the future and fashion out how their business can fit into this future. The result of this foretelling is usually outlaid in the business vision statement. Without a vision statement, there will be no significant growth within the business.
“If you want to be rich, you need to develop your vision. You must be standing on the edge of time gazing into the future.” Rich Dad
The ability to see the future is one of the most important attribute of an entrepreneur. A business led by a visionary grows rapidly. For instance;
Steve Jobs and Bill Gates envisioned a personal computer in every home and they embarked on a mission to bring about the vision. Today, Apple and Microsoft are leading companies in the technological sector.
Below are three ways a vision statement can add value to your small business startup:
1. A Business Vision can be a strong competitive advantage for your small business startup. A business with a strong vision statement is bound to outperform a business without one.
2. A vision statement can be a source of motivation for the entrepreneur and his/her team. It can help narrow their focus. It’s the future which an entrepreneur must sell to the employees to bring out the fire in them.
3. A vision statement will be the benchmark on which you can access your business and its achievement over time.
In conclusion, i want you to know that a business mission and its vision are intertwined. If a business stays true to its mission, it will achieve its vision. Taking www.StrategicBusinessTeam.com as an example, our mission statement is:
“To provide entrepreneurs with street smart information and uncommon business development strategies in an easy to understand manner, that will help them develop the required entrepreneurial skills and grow their business respectively.”
And our business Vision statement is:
“To be one of the most recognized brands online with respect to raising and nurturing successful entrepreneurs.”
“To be the most preferred online platform for entrepreneurs to meet, interact, network, share business ideas and experiences with one another.”
If you observe our mission and vision statement carefully, you will see how they are intertwined. If we stay true to our mission, we will achieve our vision even if it looks challenging. As a final note, i leave you with this quote:
“Your arrows do not carry” observed the master, because they do not reach far enough spiritually.” – Zen master