If you create your business website or blog without paying the least of attention on its content, it is highly erroneous. Whether you accept it or not, there are people who believe that spending money for a professionally made content and its marketing is nothing bit a sheer wastage of money as the product or the service itself will fetch traffic! But, the expert opinion considers such a notion as the most unprofessional one. If we break down the relationship between content marketing and a business, we will be able to understand the benefits of content marketing and why it is important for a business.
The importance of content marketing for small businesses
It cannot be ruled out that companies have really gained by professional content writing. The remarks of eMarketer need special mention here. The firm comments that while 73% dependency of an organization is vested upon its branded custom-made content, another 27% is meant for comments and reviews created by the users. This explains the advantages of content marketing. Let us get into details.
a. Your personal contacts increase
Custom contents attract traffics that are in search of the products and services you offer. So, when your write-up is strong, it gives enough reasons to the potential customers to develop faith and confidence on your offers. They leave backlinks and other social footprints too, which are essential for generating more traffic. The remarks of Custom Content Council in this regard is that majority of the viewers are attracted towards contents customized according to their preferences.
b. Your ranking counts
The USP of a professionally created content is its wide implementation of keywords. This acts as a major tool in increasing your visibility in search engines. Thus, Googling will enable the potential clients land directly on your web page.
c. Making a marketing mix
Together with being the highest ranked in the search engines, you should also be able to end a stage or ‘close a deal’. This attempt helps a user understand if the deal you offer is suitable for it or not. This will generate positive and profitable traffic, which have probabilities of giving your business. This is exactly what the expert SEOs refer as marketing mix of contents. But, it is not a job of the novice and needs professional and experienced know-how.
3 Benefits of content marketing for small businesses
Now that it is understood clearly why you need professional content marketing, let us see what the benefits are once you avail of such a professional step. To explain it briefly, we can comment that the hidden benefits of content marketing might not show up vividly, but it will boost your internal relationship, profitability and improvement of the organization.
It gives edge on recruitment
The top notch venture capitalist Fred Wilson believes that although it is integral to hire top talents in an organization, content marketing program can save a company during business critical phases. So, creating a chic content will not only attract geniuses in the nexus to join your organization, it will help your business survive during the tough phases too. Actually, intelligent content marketing serves as hot cake for them, which is sometimes beyond the capacity of the HR department of a firm too. However, this hidden benefit of content marketing mostly goes unnoticed.
2. Improvement of internal relationship
A sound and professionally made content write up not only acts as a lucrative offer for the external clients, the staffs and employees working in a concern also get boosted up. It gives them topics eventful enough to share with each other, debate and comment on the same. They find it a better platform to suggest modifications or new features and facilities in the firm, which might not be possible in case of a traditional firm. The suggested measures are worth considering at times as they can improve the firm further. Moreover, if nothing happens the feeling of oneness of the internal staffs gets enhanced for sure. This spurs their productivity further.
3. It increases public faith
Don Peppers, the marketing leader puts in that creating attractive and chic content gives a firm platform for the clientele and their faith and confidence towards the organization increases manifold. If you live up to their expectations, then your loyal clientele will never feel the need to go away even if someone offers free services.
What content marketing will not do for your business
After all these instructions regarding the creation of content, content marketing and its merits, it now becomes essential to understand what content writing will not do for you. We have discussed some of them here for your consideration.
a. Creation of mass encouragement
The professionally handled write-up of your firm may earn you huge number of backlinks and traffic, but it will not be able make every viewer encouraged. While some will feel inspired others might stay skeptical as well. So, your content will not be able to do anything to hypnotize the minds of each of your viewer.
b. Write-up might not be equally appealing
There are some negatives in content marketing. There is no sure shot formula to make each and every viewer go hysteric with your content write-up. While some might find it too short, lacking in details, others much find it too boring. There might even be another group who might have serious reservation regarding the style of your writing or the diction you use. So, you cannot really help it no matter how skilled your writers are and how much effort you put it. But one thing that is undeniable in this regard is that you can gain a few feedbacks regarding the same, which will be able to make you a bit more enriched.
C. You will not have control over time
The process of creating a saleable content and pushing to for grabbing public attention is a long drawn and time consuming affair. There is hardly anything that you can do in order to compress the time involved in the process; neither can your skillfully created content do anything about it!
Content marketing is a wide field. While it is backed with a lot of apparent as well as inherent merits, you cannot rule out entirely that it will require time to show its outcome in real sense. So, patience is the only thing that will pay in this regard.
About the author: Diana Maria is a blogger by profession. She loves writing on technology. Beside this she is fond of Gadgets. Recently an article on Apple MacBook Air attracted her attention. These days she is busy writing articles for cellphonebeat.com